Google's Watch This Space
2011
Description
Google's most recent campaign comes with the simple message: There is a perfect ad for everyone. Even those this space is doing great, it can do even better with the magic that Google can offer. I was given the fortunate opportunity to work with Johannes Leonardo and Google to produce print ads about display banner ads that promoted banner ads.
Fields
Graphic Design, Advertising
- Google Watch This Space
Display Advertising Campaign - This recent Google campaign comes with a simple message: There is a perfect ad for everyone. Watch this space. There are smarter ways to make an ad more engaging and Google can help.
Working with Johannes Leonardo and Google, I had the fortunate opportunity to produce print ads about banner ads... that promoted banner ads. Making use of the smart but fast, easy and simple design behind Google, the campaign highlighted the importance of companies reaching out to customers as individuals and touted success stories of clients, varying from Volvo to Groupon.
Google introduced the concept for using every size of ad space to make a map. In its original form, it was blocky. I then based a design atop a world map, creating a more fluid image that was immediately recognizable as a distinct Google product about advertising. 
Google’s Watch This Space ads ran in Advertising Age, Adweek, The New York Times and Fast Company.
AdWeek's Internet Dailies handed out during Internet Week; ads created by previous production company to fit current ad information.
I proposed and created these icons for the Watch This Space website. They represent business-oriented icons, such as touch surface, play video and tools and settings. http://www.google.com/adwords/watchthisspace/
Mobile banneMobile banners created for the iPhone, Android, and Blackberry devices; apps shown are for presentation purposes only and may not reflect actual media placement of these ads.
Mobile banners were created for the iPhone, Android and Blackberry mobile operating systems.
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"This lively volume celebrates the contributions to inventive fashionable living by the New York– based style innovator Opening Ceremony—a bible for the fashion-forward and culturally savvy alike. In 2002, when Carol Lim and Humberto Leon opened the downtown Manhattan retail shop Opening Ceremony, they created what has become the most innovative fashion and culture destination in New York. Bringing together the best emerging American talent with international designers and historic brands, Opening Ceremony represents the best in fashion and has played a vital role in launching the careers of many young designers. Celebrating the company’s tenth anniversary, Opening Ceremony is a visually rich documentation of Leon and Lim’s diverse inspirations, collaborators, and creative community, including Ryan McGinley, Rodarte, and Alexander Wang. A celebratory look at New York’s quintessential style headquarters, this book will captivate and inspire readers from fashion, art, music, film, and beyond." —Book Release Description, Amazon
In collaboration with Opening Ceremony, Susan Barber and Naomi Otsu; art direction by Susan Barber.
More images to come!Editorial Design, Fashion, Print Design2013 -
"Lunch Hour NYC looks back at more than a century of New York lunches, when the city’s early power brokers invented what was yet to be called “power lunch,” local charities established a 3-cent school lunch, and visitors with guidebooks thronged Times Square to eat lunch at the Automat. Drawing on materials from throughout the Library, the exhibition explores the ways in which New York City—work-obsessed, time-obsessed, and in love with ingenious new ways to make money—reinvented lunch in its own image."
—From the events page at www.nypl.org
Under the art direction of Pure+Applied, I was involved with exhibition graphics, print collateral, materials sourcing and production.
Credits
Design:Pure+Applied, Yoshi Hozumi; Direction: New York Public Library; Production: Bedwick & Jones, Spaeth Design Studio, T.E. Black Studio.Exhibition Design, Graphic Design2012 -
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Working under the creative direction of Eng San Kho and the rest of the Love & War team, I created illustrations to highlight an aesthetic synonymous with Miami and America in the Modern age - leisure, summer, and international travel."Branding, Graphic Design, Illustration2012 -
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Credit goes to Think Studio in creative direction and final production unless otherwise noted.Dance, Graphic Design2011 -
TargetSpot is an internet audio advertising platform that allows companies to sell their products through audio stations such as Grooveshark, AOL Radio, Y! Radio, and many more. Working in collaboration with agency Love and War, I was invited to create illustrations summarizing each of the many categories on the company's website.
Credits for Art Direction and Copy: Eng San Kho, Peter Tashjian, Katie Tully and Michael GuentherGraphic Design, Editorial Design, Illustration2011 -
Inspired by the Chinese ideographic principle of associative compounds and the use of the modular system of the square, I want to capture memories of growing up triggered by visual imagery. Using the game as an interactive medium, the user discovers the visual relationship of ideas, individual or communal, that can be applied to their local context. If we delve into this pool of ideas, expound upon them, embody them, and embed them into wherever we may be, we can cultivate our environments and create identities that are based more upon our unique dichotomies than the existing globalized culture.Exhibition Design, Graphic Design, Multimedia2010 -
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In order to improve inconsistencies with the design, work was done to streamline the typography, the nomenclature of station names, and the grouping of trains, along with the frequency and places a subway line may go.Graphic Design, information design2011 -
An information piece displaying the major events that led to the fall of the USSR and to the rise of modern Russia, along with the contributing factors that aided this change in history.Graphic Design, information design2011 -
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An exploration of 3-Dimensional typography into public spaces and reacting with people.Graphic Design, spatial graphics2011