Zooper Dooper Twin Cherry Pops
2010
Description
A quiescently frozen confection, Zooper Dooper Twin Cherry Pops are a delicious treat for all to enjoy.
Fields
Graphic Design, Illustration, Packaging
- Zooper Dooper Twin Cherry Pops
A Quiescently Frozen Confection! - The goal for this project was to redesign an existing packaging, with the company given to us. Looking back at the company’s classic design as opposed to the current futuristic, I decided to employ a more playful approach to the work, focusing on warm colors and rounder shapes to evoke feelings associated with summer and sharing dessert.
- Sketches & Process
Initial sketches with potential colors and treatment for the design.
Initial color scheme for product to reference a retro feel, later on not used and a brighter, more lively approach was taken instead.
Graphic to potentially be used for posters, shirts, or other advertisements.
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"This lively volume celebrates the contributions to inventive fashionable living by the New York– based style innovator Opening Ceremony—a bible for the fashion-forward and culturally savvy alike. In 2002, when Carol Lim and Humberto Leon opened the downtown Manhattan retail shop Opening Ceremony, they created what has become the most innovative fashion and culture destination in New York. Bringing together the best emerging American talent with international designers and historic brands, Opening Ceremony represents the best in fashion and has played a vital role in launching the careers of many young designers. Celebrating the company’s tenth anniversary, Opening Ceremony is a visually rich documentation of Leon and Lim’s diverse inspirations, collaborators, and creative community, including Ryan McGinley, Rodarte, and Alexander Wang. A celebratory look at New York’s quintessential style headquarters, this book will captivate and inspire readers from fashion, art, music, film, and beyond." —Book Release Description, Amazon
In collaboration with Opening Ceremony, Susan Barber and Naomi Otsu; art direction by Susan Barber.
More images to come!Editorial Design, Fashion, Print Design2013 -
"Lunch Hour NYC looks back at more than a century of New York lunches, when the city’s early power brokers invented what was yet to be called “power lunch,” local charities established a 3-cent school lunch, and visitors with guidebooks thronged Times Square to eat lunch at the Automat. Drawing on materials from throughout the Library, the exhibition explores the ways in which New York City—work-obsessed, time-obsessed, and in love with ingenious new ways to make money—reinvented lunch in its own image."
—From the events page at www.nypl.org
Under the art direction of Pure+Applied, I was involved with exhibition graphics, print collateral, materials sourcing and production.
Credits
Design:Pure+Applied, Yoshi Hozumi; Direction: New York Public Library; Production: Bedwick & Jones, Spaeth Design Studio, T.E. Black Studio.Exhibition Design, Graphic Design2012 -
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Credits for Art Direction and Copy: Eng San Kho, Peter Tashjian, Katie Tully and Michael GuentherGraphic Design, Editorial Design, Illustration2011 -
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