Lester's NYC Camp
2012
Description
Lester's NYC is a local mom and pop company that has done business selling the latest fashion trends for over 60 years. Working with Alexander Interactive's Design, UX, and Dev teams, we worked to simplify the shopping experience and help parents understand the needs their children will have for sleepaway camp. Under the creative direction of Megan Widman and Seth Whitton, I worked on the visual design of the Camp subsite, referencing camp signs, the outdoors, and summer.
Fields
Fashion, Interaction Design, Web Design
- Lester's Camp
Bringing you the joy of Camp through a stress-free e-commerce experience - Lester's NYC is a local mom and pop company that has done business selling the latest fashion trends for over 60 years. Working with Alexander Interactive's Design, UX, and Dev teams, we worked to simplify the shoppcamp experience and help parents understand the needs their children will have for sleepaway camp. I worked on the visual design of the Camp subsite under the creative direction of Megan Widman and Seth Whitton, referencing camp signs, the outdoors, and summer.
Homepage hero on Lesters.com
Camp landing page with category essentials, checklist, and personalized items
A Camp guide to answer your questions
Flyout menus for items to shop by
Answers to commonly asked questions
A common camp checklist, divided by boys and girls
Specially marked Camp items would appear throughout the site
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"This lively volume celebrates the contributions to inventive fashionable living by the New York– based style innovator Opening Ceremony—a bible for the fashion-forward and culturally savvy alike. In 2002, when Carol Lim and Humberto Leon opened the downtown Manhattan retail shop Opening Ceremony, they created what has become the most innovative fashion and culture destination in New York. Bringing together the best emerging American talent with international designers and historic brands, Opening Ceremony represents the best in fashion and has played a vital role in launching the careers of many young designers. Celebrating the company’s tenth anniversary, Opening Ceremony is a visually rich documentation of Leon and Lim’s diverse inspirations, collaborators, and creative community, including Ryan McGinley, Rodarte, and Alexander Wang. A celebratory look at New York’s quintessential style headquarters, this book will captivate and inspire readers from fashion, art, music, film, and beyond." —Book Release Description, Amazon
In collaboration with Opening Ceremony, Susan Barber and Naomi Otsu; art direction by Susan Barber.
More images to come!Editorial Design, Fashion, Print Design2013 -
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—From the events page at www.nypl.org
Under the art direction of Pure+Applied, I was involved with exhibition graphics, print collateral, materials sourcing and production.
Credits
Design:Pure+Applied, Yoshi Hozumi; Direction: New York Public Library; Production: Bedwick & Jones, Spaeth Design Studio, T.E. Black Studio.Exhibition Design, Graphic Design2012 -
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