Selected Works of Jon Lee
  • WFC Extraordinary Moves
  • Google Watch This Space Campaign
  • TargetSpot
  • The New A.B.C.'s
  • The Analects
  • The Book of Changes
  • Zooper Dooper Twin Cherry Pops
  • A Pocket Guide to Common New York City Vernacular
  • DimSum Bag
  • Scope Magazine
  • MTA Subway Redesign
  • THE RISE & FALL & RISE OF THE USSR TO RUSSIA, 1921—2011
  • Nowhere: A Festival of Sound
  • W.K.L.H.C.D.G.B.
  • WFC Extraordinary Moves
    Extraordinary Moves is a event held at the Arts World Financial Center on July 9th to 17th, a mix of video pieces, art, and live performances. I was involved with helping John Clifford of Think Studio in versioning and creating sketches/mechanicals for this event through the style created by John. Banners and collateral were produced and used around the area to promote and inform of the event.

    Credit goes to Think Studio in creative direction and final production unless otherwise noted.
    Dance, Graphic Design
    2011
  • Google Watch This Space Campaign
    Google's most recent campaign comes with the simple message: There is a perfect ad for everyone. Even those this space is doing great, it can do even better with the magic that Google can offer. I was given the fortunate opportunity to work with Johannes Leonardo and Google to produce print ads about display banner ads that promoted banner ads.
    Graphic Design, Advertising
    2011
  • TargetSpot
    TargetSpot is an internet audio advertising platform that allows companies to sell their products through audio stations such as Grooveshark, AOL Radio, Y! Radio, and many more. Working in collaboration with agency Love and War, I was invited to create illustrations summarizing each of the many categories on the company's website.

    Credits for Art Direction and Copy: Eng San Kho, Peter Tashjian, Katie Tully and Michael Guenther
    Graphic Design, Editorial Design, Illustration
    2011
  • The New A.B.C.'s
    Inspired by the Chinese ideographic principle of associative compounds and the use of the modular system of the square, I want to capture memories of growing up triggered by visual imagery. Using the game as an interactive medium, the user discovers the visual relationship of ideas, individual or communal, that can be applied to their local context. If we delve into this pool of ideas, expound upon them, embody them, and embed them into wherever we may be, we can cultivate our environments and create identities that are based more upon our unique dichotomies than the existing globalized culture.
    Exhibition Design, Graphic Design, Multimedia
    2010
  • The Analects
    The Analects is a hip-hop primer, a series of albums that would cover the various styles in the genre. Inspired by nutrition labels and laundry detergent, the packaging uses the language from such to speak in a comical and bold manner.
    Graphic Design, Illustration, Package Design
    2010
  • The Book of Changes
    The Book of Changes is a personal zine which tries to tackle the ever effervescent question: what does the future hold for us?
    Graphic Design, Print Design
    2010
  • Zooper Dooper Twin Cherry Pops
    A quiescently frozen confection, Zooper Dooper Twin Cherry Pops are a delicious treat for all to enjoy.
    Graphic Design, Illustration, Package Design
    2010
  • A Pocket Guide to Common New York City Vernacular
    A pocket guide to common New York City vernacular. Use at your own discretion.
    Graphic Design, Illustration
    2010
  • DimSum Bag
    A bag celebrating the joyous meal that is dimsum. Using playful colors and shapes, the illustrations play upon common foods, hand gestures, and phrases that you would hear at a restaurant during this brunch occasion.
    Fashion, Illustration, Package Design
    2010
  • Scope Magazine
    A magazine about the future, Scope is an overview about all possible things related to what is taking place now and predicting what is to come, an extension of the zines that we had created for in a publication design class.
    Editorial Design, Graphic Design
    2010
  • MTA Subway Redesign
    In order to improve inconsistencies with the design, work was done to streamline the typography, the nomenclature of station names, and the grouping of trains, along with the frequency and places a subway line may go.
    Graphic Design, information design
    2011
  • THE RISE & FALL & RISE OF THE USSR TO RUSSIA, 1921—2011
    An information piece displaying the major events that led to the fall of the USSR and to the rise of modern Russia, along with the contributing factors that aided this change in history.
    Graphic Design, information design
    2011
  • Nowhere: A Festival of Sound
    Nowhere is an imaginary festival that conjures the idea of different bands and musicians from all walks of life to perform on stage together. The concept of sound was explored here and how to project that through a flat surface.
    Music, Graphic Design
    2011
  • W.K.L.H.C.D.G.B.
    An exploration of 3-Dimensional typography into public spaces and reacting with people.
    Graphic Design, spatial graphics
    2011
All works © chiu.keat 2011. Please do not reproduce without the expressed written consent of the owner.
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